Thursday, December 03, 2009
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From my experience visitor profiles and click-paths (also called navigation paths or click streams) are probably the most under rated metrics available to web masters today and to make matters worse the fact that most analytics providers do not log this data means that many web masters aren't aware they can make use of it.
Visitor profiles and click paths are essentially the process of recording each and every step a visitor takes on their visit through your web based estate, including the event or page url logged, the time spent on that event and the exact order in which it all happened (or is happening). On top of the click path data we can also see key information about the real person that is interacting with your site including in what city and country are they are located, the method in which they found your site including any keywords used, the language and browser information, operating system and even screen resolution.
This was one of the key principles behind the development of Degaa, to deliver a clear view of actual site activity and user interaction in real-time and the tools allowing you to take direct actions to improve not only visitor experience but our users' bottom line!
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Thursday, November 19, 2009
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Degaa Analytics, a provider of real time, click stream accurate website data tracking and analysis, today announced the availability of their free beta programme. All beta programme participants will have the opportunity to preview this new traffic analysis system, free of charge, and help shape future functionality of the service.
Degaa Analytics was founded to fill a need not currently being met by other site data tracking and analysis systems. Based on cutting edge Ajax technology, Degaa Analytics offers the only true, at-the-moment view of site activity on a user by user basis, invaluable data for smaller or sales-based sites.
"While there are many great systems out there, none were delivering real-time, click-stream accurate data, that is, tracking each individual action made by a single visitor as they're making it," comments Founder and CEO, Mike Davies. "For smaller businesses where every visitor counts or for retail sites whose strategy relies heavily on analyzing consumer behavior, that level of detail is essential to their success."
Offering over 28, graphically-based reports, Degaa Analytics delivers easy to read, real time data on site traffic, user location, referral source, individual user profiles, loyalty tracking and more. All reports update automatically with each new visitor and action. Search engine ranking and top content reports provide valuable data for optimizing site indexing with the world's top search engines and improving site usability to attract more visitors and deliver a better web experience. A live demo of the system can be seen at www.degaa.net/livedemo.
Users can enroll in the beta programme by visiting www.degaa.net/register. Once enrolled, site owners need only paste a small amount of HTML code into the pages they wish to track. Full access to over 28 reports analyzing site activity will be available immediately. All programme participants will also receive full access to Degaa Analytic's online forums as well as full technical support.
About Degaa AnalyticsDegaa Analytics offers the only true, at-the-moment view of website user activity, all updating automatically and in real-time using robust Ajax backend technology. Degaa Analytics superior traffic analysis system is the ideal solution for site owners seeking to measure, analyze and understand the behaviors and actions of site visitors on a group and individual basis. With automatic, click free updates, all Degaa Analytic tracking reports update in real time offering a per visitor, per action view of site activity, the most detailed analysis available. For more information on Degaa Analytics, please contact Mike Davies at miked@degaa.net or visit www.degaa.net to sign up for the free Beta programme.
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