Conversion Tracking
Conversion tracking is essential for any online marketing activity; it allows you to see exactly how you are performing and what effects your changes have on your bottom line. All websites should have at least one conversion of goal defined and tracked.
Degaa Analytics makes this process easy by allowing you to store and track and number of conversion/goal types that you may have on your website. Using Degaa Analytics’ powerful segmentation engine to define any number of match conditions you can trigger goals for only those visitors that meet your specific criteria.
More Controlled Integration
If you want more detailed control over your conversion tracking you can use our simple JavaScript API to trigger the goals from your own website when a user performs a specific action, like completing sale or signing up to your service.
Within the JavaScript code you specify the code name of the goal that you have defined from within Degaa and an optional goal value to be associated with this session such as the transaction value of a sale.
Report Integration & Segmentation
As you’d expect with Degaa Analytics you can see all of this data on all other reports within the system allowing you to pinpoint where your strengths and weaknesses lie.
Once the data is in the system you can then use it to as part of any other filters and segments defined in the system.